What is artist presale?

An artist presale is a special event in which an artist or band offers tickets for their upcoming shows to their fans before they go on sale to the general public. This type of sale typically happens through a special online ticketing platform, and fans who purchase these tickets during the artist presale can often get better seats or lower prices than they would during the regular on-sale period. To access an artist presale, fans usually need a unique code that is distributed through the artist's email newsletter, social media accounts, or fan club. Many artists offer presales as a way to reward their most dedicated fans and help ensure that they can secure tickets to their shows before they sell out.